I live in Dubai. I explore how technology, design, space, and human life come together into a new reality. Real estate, spatial design, artificial intelligence, and visual art are, for me, parts of a single view of the world. I look at homes, interfaces, and the future through the lens of taste, systems thinking, and real family life in Dubai.
When machine intelligence writes the code and the human is responsible for the logic and meaning — who's the developer? And what changes in the profession when the tool starts thinking alongside you?
Ten minutes between “take shelter now” and “all clear.” These screenshots aren’t stills from a thriller — this is daily life in Dubai, 2026. While the skies decide the fate of regions, we balance work calls and emergency alerts from MOI. Hard? Yes. But people adapt to everything
Swapping pixels for the scale of a city. My move from BigTech into Dubai real estate, seen through a UX lens: why I chose SPI Dubai, how design experience helps me read the ergonomics of a home, and why I’m building LiveDXB.com — an honest guide to real Dubai, without filters
We celebrated Ira’s graduation from the Law programme at Middlesex University Dubai — two and a half long years, but she did it and finally earned her dream: a British diploma. A great day, the whole family together. An incredible ceremony at Royal Atlantis on the Palm
Children are my best UX test, emigration is the main redesign, family is an honest product team. I live between the bay and the desert, children's school and a laptop with Figma. I write about life and design: honestly, with failures and discoveries, without gloss and instructions
I am starting work on the marketing strategy and full operational launch of the INKO-ENERGY brand in the UAE
I created a test Instagram carousel for self.space based on a Khaleej Times article: short quotes, a calm premium visual style, two videos, and a clear story about a self-portrait studio without a photographer
My 2025th in Framer: in the top 1% of world creators! That's 191 hours, 2908 posts, thousands of layouts and 17,600+ visitors to my best site. It was big, loud and very productive. A full analysis of my statistics is in the carousel! 🔥
Developed a grid of posts and profile design for the Zulya salon. Now the team has ready-made tools to maintain a premium style and not waste time
Over the past few months, I've been participating in design sprints with Fundmates, a US startup that raises funds for YouTube creators
Designed a stack of materials for LETOILE — the Beauty Weekend event held at Manar Mall. The brief: bright, festive, instantly eye-catching in feed. The result: an Instagram carousel mixing beauty props, 3D characters, and a lot of popcorn
I designed an MVP service for YouTube creators that allows them to sell the future income of a specific video for a fixed amount - quickly, transparently and without credits
I was on the creative team for The Driven Podcast, a YouTube series about entrepreneurs, creators, and professionals who are pushing the boundaries of their industries. My task was to develop the visual identity and digital presence of the podcast
I'm there too sometimes
Monday, March 9, back in the office — anxious overall, as Dubai is being hit, but air defense works well. We left remote to see how things go. Morning feels calm; I really hope it stays that way. Last week was jittery: kids at home, clients worried, sirens in the background
A little spring, a little beauty and a little Dubai. I collected warm congratulations for March 8th and added a selection of objects that are really nice to look at
Celebrating February 14th at SPI Dubai. About the love of a city that inspires you to do more, and about finding a place that will become your true home
I am starting work on the marketing strategy and full operational launch of the INKO-ENERGY brand in the UAE
I created a test Instagram carousel for self.space based on a Khaleej Times article: short quotes, a calm premium visual style, two videos, and a clear story about a self-portrait studio without a photographer
My 2025th in Framer: in the top 1% of world creators! That's 191 hours, 2908 posts, thousands of layouts and 17,600+ visitors to my best site. It was big, loud and very productive. A full analysis of my statistics is in the carousel! 🔥
Developed a grid of posts and profile design for the Zulya salon. Now the team has ready-made tools to maintain a premium style and not waste time
Attended a meeting of the Dubai Healthy Person community - chamber business psychotherapy in the new art space DOM. Speakers, live conversations and the question that hangs in the air on everyone: what's next?
Today I tried Brazilian jiu-jitsu for the first time at Roger Gracie Academy in Al Barsha. My kids have trained for three years, and I only now stepped onto the mat myself. The first session was tough. This weekend we are going with the kids to a competition in Fujairah
Ten minutes between “take shelter now” and “all clear.” These screenshots aren’t stills from a thriller — this is daily life in Dubai, 2026. While the skies decide the fate of regions, we balance work calls and emergency alerts from MOI. Hard? Yes. But people adapt to everything
I'm there too sometimes
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