In addition to social networks, I spread this style on offline media. I made layouts of coupons with promotional codes - it was important to keep them clean so that barcodes and numbers could be read at once, but at the same time maintain the overall visual aesthetics. I also made a large poster «Join The Fun!». There it was necessary to carefully pack a bunch of activities: from master classes on perfume to an area with cotton candy and sketches, without turning everything into mush.
About carousel for Instagram
For Insta, I put together a juicy carousel for Beauty Weekend. The main task here was to catch the eye in the endless feed, so I didn’t skimp on brightness: I mixed rich branded blue with pink gradients and added 3D graphics.
Carousel slides
The result was such a cheerful visual cocktail of cosmetics, popcorn and festival fun, which clearly conveys the mood of the event.
About the Join The Fun poster
With the poster there was a separate work on the hierarchy. The poster had to fit a whole list of activities - from master classes on perfume to an area with cotton candy - and do it in such a way that the layout did not fall apart.
I put the main message in a large headline, and distributed the remaining zones into blocks. The result is a clean, but at the same time the most informative layout, which is perfectly readable even from a distance.
Various adaptations of the poster
Neurographics for a poster, made with ChatGPT:
Quite cool hitting the vibe
About coupons with promotional codes
When it comes to small things like coupons and promotional codes, cleanliness and functionality are always important. Here I got away from unnecessary noise and focused on the main thing - the barcode and the discount itself. I followed the general style of the project, but focused on making the coupon look like a valuable bonus that you want to keep for yourself and not throw away in a minute. Everything is clear, on a grid and without visual debris.
In projects like this, I like to work with accent colors and volume. When a brand allows you to play around a little with graphics, the result is always vibrant. The whole project flew by in one breath, and the final graphics pack covered all the needs of the event - from stories to physical posters in the mall.
Individual designs
Discussion