Visual designer for Zulya Beauty

Made a fresh visual update for a beauty salon Zulya. The project turned out to be about aesthetics, cleanliness and that same Dubai service that you want to convey through the screen. I worked comprehensively: from the general profile design strategy to specific tools that the team can use daily.

First of all, I completely rebuilt the profile architecture. This is not just a “pretty picture”, but a working showcase: I set up logical navigation in the current ones (Highlights), so that the price list, services and examples of work can be read instantly. When the client only has a couple of seconds to make a decision, the design should answer all questions without words.

The main focus was on the system of templates for posts. I developed a flexible grid that makes it easy to mix different types of content - from expert care tips to juicy Reels and before/after photos of work. It was important to maintain balance: so that the tape looked like a single whole, but at the same time did not turn into a monotonous canvas, but remained alive and dynamic.

The result is a ready-made visual designer that saves time and allows the salon to maintain a premium level of positioning. Now Zulya's profile looks as professional as the services they provide to their guests.